What is the Metaverse
If you're a corporate executive, brand marketer, a social media guru or just a 12 year old child, you've probably heard of the Metaverse by now. But what exactly is it?
It’s a 3D virtual digital world that "mirrors" or depicts the real world in some form that is designed to emulate the same experiences. These experiences can be thru VR (Virtual Reality) or AR (Augmented Reality). This may sound vague and it's because it is due to its early infancy stages and much of it has not been defined or invented yet. The one thing that is clear to most visionaries is that it represents a huge opportunity for companies to promote and offer their brands thru the next generation of commerce. Many believe it’s the next generation of the Internet and a new dimension of Social Media.
Promote Your Brand on the Metaverse
The evolution of the Metaverse has begun with major brands from all industry sectors starting to establish a presence in the Metaverse.
With close to 400 million users and counting globally today, exploring the Metaverse and gaming on a regular basis, this presents a huge potential for brand marketers to capitalize on this untapped market space that is projected to reach $800 billion by 2024.
The Metaverse provides users with an immersive 3D virtual experience to:
- View virtual storefronts
- Sample product offerings, take virtual test drives, try on virtual clothes
- Attend concerts, Shows, Conventions watch movies
- Collaborate virtually with colleagues
- Meet Socially with other people
Are you ready to take your corporate brand on the Metaverse and take advantage of this enormous opportunity?
