10 proven digital strategies to Increase Dental Production
A dental office is generally considered successful if it attracts a minimum of 20 patients every month in order to grow (bluecorona). Since, many traditional dental marketing strategies no longer work, new dental marketing ideas to increase dental production are needed.
All organizations need customers to thrive in today’s competitive economic landscape. This is why you need the best dental marketing strategies to increase dental production.
It is imperative to always maintain a stable relationship with previous patients and also essential to meet the needs of new ones in order to increase dental production.
Below are 10 proven digital strategies to enhance your marketability to your previous patients to enable you to increase dental production.
1. Build a website that is professional and mobile-friendly
Nowadays, a website is highly important. Did you know that there is a 70% chance that your first patient interaction is from your website?
As a dental professional who aims to increase dental production, your website should aim to educate your patients, show them that you operate a trustworthy practice, and highlight the services and specialties you offer.
Professional images are vital to any website. Photos can put people at ease and make them more comfortable when they come in for the first time. Offer high-quality images of the inside and exterior of your practice, so that your patients know what to expect.
Finally, if your website is not compatible with your patient’s smartphones you will lose them due to competition. Use the Google free online tool to help evaluate how mobile-friendly your dental practice website is.
2. Create a dental practice blog and update it regularly
According to research, 72% of patients check online for information relating to health and medications before consulting a specialist. This shows that an appropriate blog post maybe what they are searching for.
Your dental practice blog must provide relevant information on different issues for patients, for example, updates about your practice, views on specific medicines, and general health tips, treatment plans and expertise for services offered.
It will also make a huge difference if you promote your blog on social media to interact with old and new patients to increase dental production.
3.SEO Optimize your blog posts and dental Website pages
Both your website and blog must be SEO (search engine optimization) optimized.
This is the process of optimizing your website content and web pages to be easily discovered by users searching for terms that are relevant to your website. Doing this will increase dental production, your website traffic, and rank your web pages higher in the search results for related queries.
The things to consider:
- Three seconds of website speed
- A secured website
- Alt-tag images
- Quality content
- Social media presence
4. Use of Social Media and high-quality images
Using Social media can offer you a great way to market your practice and increase dental production.
This can help drive tremendous traffic to your practice page and allow you to generate leads without paying a dime. The pointer here is to engage your followers with unique content and inspire them to share.
For your images, always go forphotos of your team, practice, procedures, and the facilities and refrain from posting stock images or generic pictures. This portrays an authentic experience of the dental practice.
5. Patient Testimonials and Reviews
Informed consumers will always look for reviews from previous patients on the internet to make sure they are visiting the right dentist.
Patient testimonials and reviews are amazing ways to grab new patients and increase dental production. This is why it is always a good idea to encourage your old patients to share their experiences.
6. Email Marketing
Email marketing is another proven effective way to maintain a steady increase dental production for your dental practice. This promotional method can be used for:
- Promotional offers
- Sending newsletters
- General information about your practice to current patients
- Latest dental news and expert commentary
- Announcements about the latest technology in your office and how it helps
7. List your practice in online local Directories
Listing your practice in a local online directory is a brilliant idea of driving targeted traffic to your site to increase dental production.
Over 70% of people searching for dentists or specialists find them from online local directories such as White Pages, Yelp, Google +, etc.
8. Achieve Media Exposure
Media exposure can lead to increase dental production and amazing results if done correctly.
The right media exposure can attract and increase dental production of numerous new patients to your practice and improve the brand and expertise of your office.
Most of the print and electronic media channels have a dynamic online presence, which promotes the synergies between media and Internet marketing. This can project a positive image of your practice.
9. Invest in Pay-Per-Click (PPC) display Ads
One way around this is to us pay-per-click search ads to advertise special offers and prices taking place at your practice.
How does Pay-per-click (PPC) advertising works?
Firstly, choose the keywords that you want your ads to show up for.
Secondly, when someone searches for those keywords, your ad will appear at the top of the search engine results page.
Lastly, when someone clicks on your ad, you pay a certain amount.
When you advertise your price in advance and labeling it as special, you are addressing one of the biggest pain points that consumers have.
10. Monitor current and past patients
In this industry, create a system where you can monitor each patient’s appointment. The system should be able to flag patients who you haven’t visited the office for a while and send them reminders.
Try or push notification campaigns to re-engage these patients. You can successfully convince them to revisit your office with a few gestures.
You can employ any or all of these 10 proven digital marketing strategies to increase dental production and enhance the patient experience. Immediate results may not be possible. Therefore, experimentation is important.