8 Mind-blowing Statistics when using Facebook Marketing for Dentists
Who does not use Facebook? Everyone does!
According to statista, and one of the most preferred social media platform used by people across the globe.
Thanks to its general popularity, the functionality of the business page and advertising capabilities, it is undoubtedly the best social media platform that you can use for your Facebook marketing for dentists
Facebook is not only a great way for people to keep in touch via social media, but it is also a perfect networking tool for Facebook marketing for dentists practices and an excellent way to communicate with existing customers.
If you are not using Facebook for promoting your dental office, you should start it right away.
Here is a quick rundown of just a few of the reasons why dentists should use Facebook marketing for dentists practices and to rapidly grow your patient numbers.
1. Over 2.6 billion monthly active users as of the first quarter of 2020 (Facebook, 2020)
In the first quarter of 2020, Facebook reported that there were 2.6 billion active Facebook users on the platform and many users have hundreds (and sometimes thousands) of Facebook friends and contacts. This number grows every day.
A dental practice with a page on Facebook is open to a lot of potential exposure to market your practice.
The average patient is more informed than ever when you use Facebook, and many potential patients are using social media to leverage their decision making when it comes to scheduling their next dentist visit. Keep this in mind when using Facebook marketing for dentists.
2. 50 million companies have Facebook pages (HootSuite)
For Facebook users, it’s about keeping in touch with friends, family, and businesses in a serene environment. When your dental practice has an active Facebook page, it creates brand awareness with potential patients. It is now necessity to have a Facebook page for your practice when thinking about Facebook marketing for dentists.
3. 68% of Americans use Facebook (Pew Research)
Many dentists are hesitant to utilize dental Facebook Pay-per-click (PPC) advertising, and assume is not the right platform to reach their target audience. This is assumption is WRONG. The statistics tell us that over 68% of Americans use Facebook, making it the number 1 social media site. Your patients are on Facebook, and you should be too.
4. Seven-in-ten U.S. adults (69%) use Facebook (Pew Research)
On Facebook, the number of American users who are adults has doubled to 41%, making it a suitable platform for those higher-value services. This proves that Facebook Pay-per-click (PPC) advertising should be incorporated for all Facebook Marketing for dentists. Remember, Facebook is the most successful platform at gaining new patient leads so it should be a priority in your dental marketing strategy.
5. 57% of buyers say that social media influence their online shopping (AdEspresso)
Having a presence in a digital environment that influences purchasing decisions it is imperative for businesses to grow. In fact, a strong digital strategy for oral healthcare is Facebook marketing for dentists. Facebook marketing enables dentists to show off their skills and learnings while building meaningful relationships with users. This strategy will surely lead to increased production in your practice, by nurturing existing patients and acquiring new ones.
6. 66% of monthly users daily (Contevo)
A successful dental practice relies heavily on how effectively you can run your office. Without data-driven dental practice analytics, it would be harder for you to get an idea of how you are doing. The use of dental analytics can help dentists manage their services through software. This technology allows dental professionals to focus on providing the best oral care of their patients while managing their business operations at the same time. This way, there is an assurance that the patient’s welfare is prioritized, which would eventually increase your bottom line.
7. The percentage of the U.S. population using social media has gone from 25% up to 70-80% (Statista).
In the past 10 years, the percentage of the U.S. population using social media has gone from around 25% up to 70-80%. You can do the math—the majority of your patients and prospective patients use social media, and this will most likely only expand as technology and the way we use it continues to advance.
8. 72% of online users who earn $ 75,000+ a year are on Facebook (Socialpilot)
Speech recognition and interactive interfaces allow AI software to help the dentist perform various tasks. For example, the AI software can document all necessary data and present it to the dentist much faster and more efficiently than a human counterpart.
These days, speech recognition technology is universal. Artificial intelligence has already begun to accelerate voice command capabilities. Google Home and Amazon Echo are examples of commonly used voice control technologies that rely heavily on artificial intelligence and speech recognition to meet user expectations and automate daily and home activities within the home.
If your dental office does not have a social presence or if you aren’t using Facebook to market your practice, what’s stopping you?
Facebook marketing for dentists is a game-changer for your practice. It’s something you or your team can learn or even outsource to an experienced Facebook marketing team.
If you are interested in our suggestions above, you can contact our team of experts who will guide you on Facebook marketing for dentists. We can help you.
For more help using Facebook marketing for dentists to grow your practice, you can contact us or check out our website.